Bitter Pills Agency

5 Conversion Rate Optimization tips for Quick-wins

Conversion rate optimization has been a buzzword in the internet marketing industry for the last couple of years. But what is conversion rate optimization exactly? It’s the process of improving your website’s performance by increasing the percentage of visitors that take a desired action on your site, such as purchasing a product or signing up for a newsletter. As you can see, it’s an essential step for any business with an online presence. However, CRO isn’t necessarily something you can do once and then reap the rewards forever. Instead, it’s an ongoing process that involves consistent testing and tweaking of various components on your site with the goal of improving user experience and increasing conversions.

First things first

#1. Make your Value Proposition Clear

The first conversion optimization tip you can use to improve your sales is to make your value proposition clear.

A value proposition is a way of explaining what you do and why someone would want or need it. It should be simple, easy to understand, and easy to act on. You need this because if a customer doesn’t understand what they’re buying from you then they won’t buy it.

You don’t want them going through the checkout process only to leave at the last step because they weren’t sure what they were getting into!

#2. Show Social Proof

Social proof is one of the most important elements of a successful conversion rate optimization strategy. It provides your customers with comfort about what they’re purchasing and increases their trust in you as a brand.

Social proof can be displayed in many ways on eCommerce sites, including:

  • Customer photos

  • Customer testimonials that include quotes from satisfied customers and their stories about how they’ve used your product or service to achieve specific results.

  • Reviews from other users

What’s next?

#3. Make Sure Your Site's Navigation is Visible and Intuitive

Make sure your navigation is visible and easy to find. A shocking number of websites are missing the navigation bar entirely, or it’s buried under a layer of clicks.

Make sure your navigation is intuitive. If you’re a site that sells shoes and has categories for “women,” “men,” and “kids,” then make sure those three words are clear in your menu items so that users don’t need to click around to find them (see above).

Make sure your navigation is consistent throughout all pages on the site. If you have a footer link saying “Contact us” on one page, but it says “Contact us now” on another page, then users will get confused about where exactly they should go for contact info if they’re looking for clarification about an order or something else specific related to their purchase (see above).

Make sure your navigation makes sense from both directions: if someone wants more information about a product before buying it online, does their first instinct come naturally lead them down this path? Or do they have to think about what would logically lead others here first based off how things were organized just before these two sections began?

#4. Display Your Contact Information in Multiple Places

On your homepage, include a simple contact form.

Make sure to include contact information on your checkout page, so that customers can reach out if they have any issues or questions about their order.

Displaying your phone number and email address on product pages is also helpful for those who need immediate support with their purchase.

If you have a blog, make sure to include contact information there as well—you don’t want people who find you through the blog to have trouble reaching out!

Adding social media buttons will help visitors connect with your brand on these platforms as well (and could even drive traffic back to other parts of the site).


#5. Keep Your Forms Simple and Short

Keep Your Forms Simple and Short

Forms are one of the most important elements to consider when optimizing your website for conversions. A good form is thoughtfully designed, provides a clear path to conversion, and prompts users for the information that’s needed in order to complete the task at hand. Here are some quick tips for creating simple, effective forms that will help you win more customers:

Keep them short — no longer than five or six fields in total (including name and email address). This will help streamline the user experience so they can move through your checkout process quickly without feeling overwhelmed by all of the information you’re asking for. And don’t forget about mobile-friendliness; if people have trouble filling out a form on their phone — which is likely! — they’ll abandon ship before reaching checkout, costing you precious sales dollars.* Use a good field label — This can go along way toward making sure users know exactly what they’re supposed to be entering into each field. For example: instead of just typing “Name,” write something like “Your Name” next to one of your text boxes so users understand exactly where they should type their name into.* Use action verbs — If possible, avoid using passive voice when asking people questions about themselves and instead opt for active language (e.g., “What’s Your Email Address? vs “Enter Your Email Address”). 

It makes it much clearer what action needs fulfilling before someone can proceed with their purchase or sign up process.* Make sure it’s mobile-friendly — Even though this may seem like an obvious point, many companies overlook making sure their websites are optimized for smartphones because doing so can take additional time away from other projects that need attention right now! But if your site isn’t mobile friendly then customers won’t bother navigating through it while standing at checkout counters waiting patiently behind someone else who knows how great online shopping benefits everyone involved.”

You can improve conversion rates by improving your value proposition, showing social proof, optimizing your navigation, including your contact information, and keeping your forms simple and short

There are several quick-wins that can help you improve your conversion rates.

– Improve your value proposition.

– Show social proof.

– Optimize your navigation.

– Display contact information in multiple places on the page.

– Keep your forms simple and short


Conversion rate optimization is a great way to improve your business’s bottom line. Start implementing these strategies today and start seeing the difference they can make in your business. With such quick wins, you won’t regret it!

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Reach out to us and we’ll make a full analysis on how to improve your website for conversion rate optimization.


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